Whether you are a small business owner, college professor, doctor or running a personal website; a survey can help you learn about your customers, patients, students, visitors or people at large.
In order for you to create a successful survey, you have to determine what information that you’re trying to obtain from a specific group of people.
Creating a survey then and now
Before the Internet became public in the 1990s, only certified professionals and large organizations conducted surveys. The process could be both time consuming and excruciating. You had to literally go on the road and find the right people that would be willing to take a few minutes to complete one of your questionnaires.
Today, it is easier to collect data because we now have access to millions of people electronically. In addition, you don’t need to have certification to create a survey. Anyone can use one of several programs that are avaialble online and easy to use.
Targeting the Correct Audience
With all the advancements to quickly gather and analyze data, putting together the right questions is still a difficult task with or without the Internet. You have to know who your audience is and what purpose are you trying to achieve with the survey.
If you don’t know the market, demographic or group of people that you’re trying to reach, creating an effective and engaging survey can be a long and arduous process.
Persuading People to Take a Few Minutes
The biggest challenge besides knowing who you are targeting and what questions to ask is producing a survey that’s engaging, fun and most of all doesn’t take long for your users to fill out on your website.
Most people want to be able to get on with their day and not waste “hours” taking a survey that seems neverending. Always remember that when you construct your survey, not only do you want people to be interested in taking, but you don’t want to draft one that’s long and cluttered with too many questions. Done the wrong way will lead to many incomplete surveys that will ruin all hope of having good data and analysis.